Wednesday, January 11, 2012

‘Smile, You’re in Redfern’ photo competition

 The Smile, You’re in Redfern! photo competition has been launched with $1600 worth of prizes up for grabs.

The aim of the photo competition is to showcase Redfern’s creative, business and cultural opportunities and to promote Redfern to the wider community.

Photographic entries should capture the ‘welcoming spirit’ of Redfern and demonstrate the thriving community that exists here. Photographs can be of people, buildings or the landscape – the choice is yours! However, all photographs need to incorporate the Redfern brand and include a caption 25 words or less.

The prizes available are:

1st prize: $500 Eveleigh Market voucher

2nd prize: $400 Breville prize including a matching toaster and kettle valued at over $200 plus a voucher for $200

3rd prize: $290 South Sydney Rabbitohs membership package including a polo tshirt and cap

4th prize: $250 Woolworths voucher

5th prize: $200 Pitt St Diner dinner voucher

The ‘Smile, You’re in Redfern’ photo competition is part of the Redfern brand campaign which has been created to promote Redfern and the surrounding suburbs of Waterloo, Darlington and Eveleigh as a great place for both business and recreation. The Redfern brand is an initiative of the Roll Up Redfern Group comprising the Sydney Metropolitan Development Authority (SMDA), City of Sydney, South Sydney Rabbitohs, South Sydney Business Chamber and the community group REDWatch.

“This photo competition is a fun exercise to get the whole community involved”, says Roy Wakelin-King, CEO of the SMDA. “Redfern is a colourful and creative hub and the photo competition provides an opportunity to showcase the positive developments in Redfern and to promote the area.”

Lord Mayor of Sydney, Clover Moore MP said: “The Roll Up Redfern Group is pleased to be supporting the Redfern photo competition and encourages everyone to get involved to showcase the uniqueness of Redfern.

“With such a diverse community and with so many interesting locations such as The Block, CarriageWorks, Eveleigh Market and Redfern Park, we are looking forward to receiving some creative entries incorporating the Redfern brand.”

The voting process is calling on the community for their input by registering their votes for their favourite Redfern photo at

The photographs with the most votes will be put to a judging panel of Redfern Ambassadors with the winners announced at Eveleigh Market on Saturday, 3 March 2012.

Entries close at 9am on Monday, 27 February 2012.

To enter, please submit your entry to:

Post: Redfern Photo Competition, SMDA, PO Box 3220 Redfern NSW 2016

View the Terms and Conditions here.

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For more information please contact:

SMDA Communications Manager Natalie Kikken

Tel: 9202 9112

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